What is the difference between custom high-end watches and ordinary watches?
Jan 19,2023
What is the difference between customized high-end watches and ordinary watch processing? There is not much difference in function between ordinary watch processing and high-end watch processing, but there are differences in watchmaking technology between the two. Let's take a look at the specific differences next.
1. There is a gap between the brand positioning of customized high-end watches and ordinary watches
It is obvious in the publicity of their respective brands and the popularity of the brand itself, and the gap is huge. At the same time, the difference in material selection costs between high-end watches and ordinary watches is as high as 10 times, but the price gap between their own sales is as high as 10 times. Dozens or even hundreds of times, and a large part of the reason is reflected in its own brand value.
2. There is a gap between the overall quality and the use of the watch itself
The daily error standard for ordinary watches is ±30 seconds/day, the error standard for Swiss brands is ±15 seconds/day, and the error standard for mechanical watches certified by the Observatory is between +6 and -4 seconds. Just like some watches of the Rolex brand can already achieve ±2 seconds/day. Although it seems that the error is only shortened by a few seconds, this means that the more accurate the watchmaking process, the higher the quality. The more expensive a watch is, the longer it usually lasts. Generally speaking, a luxury mechanical watch can be used for decades or hundreds of years. The service life standard of ordinary movement watches is five to six years, and it will be even lower if maintenance is not paid attention to.
3. There is a difference between the polishing process and the fineness of manufacturing
The birth of some top watches is not only their use value but also known as exquisite works of art. For Patek Philippe, as the king of the watch industry, its high quality, the pursuit of excellence, rare craftsmanship, unique design, and instant inspiration have brought too many surprises to watch lovers around the world. top notch. However, the movement of ordinary mechanical watches is rough, basically without any polishing process, and some even directly use blank movements to save costs. The polishing and processing fineness of expensive watches has also increased step by step, but the price change has brought geometric growth.
Most mid-range Swiss brands also use Eta movements, and some of them are starting to use in-house movements, usually, splints, and automatic bezels, and the grinding can be seen at a glance, and the price is between 1500 and 4000 US dollars. Swiss high-end watches basically use self-produced movements, and the grinding fineness is further improved, even down to screw chamfering, small parts polishing, etc., and the movements give people a pleasing visual enjoyment. Top mechanical watches are often called the existence of art. Be it the case or the movement, they are as good as possible. Even though the layman knows the high price, the use of precious metals is worth it.
Watches with different brand positioning have their own unique consumer groups. As a professional watch manufacturer, we respect everyone who wears watches. Regardless of the price, the time of day is the same, although the price of the watch itself is different.